CEI
Walter Coddington was among the first marketing consultants to identify ways that corporate environmental stewardship, including greener products, could be a profitable exercise.
Early clients included Weyerhaeuser, ARM & HAMMER, Del Laboratories, Benckiser and the United States Department of Agriculture.
McGraw-Hill, the leading publisher of marketing and management books, published and distributed Coddington's book Environmental Marketing: Positive Strategies for Reaching the Green Consumer.
“Environmental Marketing sets forth a bold new approach for executing successful marketing methods ...” Business Week
“This is a pioneer effort, full of the energy and enthusiasm of a deeply committed individual and could become an important work in this ephemeral field … obviously written from the specialized knowledge of a marketing professional and contains insight useful to even seasoned hands.”
Environmental Health and Safety Management
“Environmental Marketing by Walter Coddington is excellent for those who want a comprehensive, no-nonsense approach to green marketing.” National Association of Professional Environmental Communicators